Henry's Camera
End-to-end account management, email strategy, and social content for Canada's largest camera retailer.
Overview & Role
End-to-end account ownership.
I managed the Henry's Camera account end-to-end — email campaign strategy and execution to an 850K+ subscriber list, ongoing social content and calendar management, and day-to-day account ownership.
Account Management
Primary point of contact.
I owned the full client relationship: strategy, planning, and execution across email and social, as the primary point of contact. Weekly working sessions, quarterly planning, and hands-on delivery kept campaigns aligned with Henry's brand and commercial goals.
Email · CRM
Weekly campaigns to 850K+ subscribers.
I wrote and shipped weekly campaigns to Henry's 850K+ subscriber list, hitting 35–54% open rates and generating CA$21K+ from a single send.
Social Media
Always-on content calendar.
I managed Henry's Facebook and Instagram — a combined 34.6K+ follower community — running the ongoing content calendar and shipping campaign assets and stories across both channels month over month.
Results